Followers
1.7M
Following
356
Total Posts
Engagement Rate
0.73%
Avg Likes
12,110
Avg Comments
Def Jam Recordings is a verified business account. The account has built 1.7M followers on Instagram. The account has published 23,406 posts, currently less than one post a week. Typical posts draw 12,110 likes and 43 comments, putting engagement at 0.73%.
Counting 1.7M followers and 23,406 posts, Defjam sits in the InstME index as a business account.
Across recent posts, Defjam picks up 12,110 likes and 43 comments on average, one interaction per 137 followers.
Followers weigh in with a comment about every 280 likes, an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
With 1.7M followers but only 356 accounts followed back, Defjam shows the ratio of a well-established account.
Estimated sponsored-post value
$5,800–$11,000
Based on 1.7M followers and a 0.73% engagement rate, a single sponsored post by Defjam is worth an estimated $5,800–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Defjam | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 1.02% |
| Average likes | 12,110 | 25,711 |
| Average comments | 43 | 376 |
| Posts per week | 0.98 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Def Jam Recordings is a verified Instagram brand on Instagram, with 1.7M followers.
Def Jam Recordings posts on Instagram as @defjam.
Def Jam Recordings has 1,670,683 followers on Instagram (1.7M) as of Jul 15, 2026.
Def Jam Recordings's engagement rate is 0.73%, calculated from average likes and comments per post relative to followers.
Posts by Def Jam Recordings average 12,110 likes and 43 comments.
Def Jam Recordings posts less than once a week on average.
Def Jam Recordings is registered as a business account on Instagram and is verified.
Yes. Def Jam Recordings carries the blue verified badge on Instagram.
A sponsored post from Def Jam Recordings is estimated at $5,800 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
23,406
43
Posts / Week
0.98
Growth Score
14.6 / 100
Follower Ratio
4692.9×
Engagement
0.03%
