Costco is a verified Shopping & retail brand on Instagram, tracked in the InstME index with 2.4M followers. Costco has shared 2,106 posts to date, currently less than one post a week. Posts average 88,549 likes and 2,690 comments, an engagement rate of 3.78%.
Costco is a Shopping & retail account whose 2,106 posts have grown a following of 2.4M on Instagram.
Across recent posts, Costco picks up 88,549 likes and 2,690 comments on average, one interaction per 26 followers.
Followers weigh in with a comment about every 33 likes, a healthy amount of conversation.
Lately Costco has been publishing less than one post per week.
With 2.4M followers but only 15 accounts followed back, Costco shows the ratio of a well-established account.
Estimated sponsored-post value
$32,000–$59,000
Based on 2.4M followers and a 3.78% engagement rate, a single sponsored post by Costco is worth an estimated $32,000–$59,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Costco | Cohort median |
|---|---|---|
| Engagement rate | 3.78% | 1.02% |
| Average likes | 88,549 | 25,711 |
| Average comments | 2,690 | 376 |
| Posts per week | 0.71 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Costco is a verified shopping & retail brand on Instagram, with 2.4M followers.
Costco has 2,415,052 followers on Instagram (2.4M) as of Jul 15, 2026.
Costco's engagement rate is 3.78%, calculated from average likes and comments per post relative to followers.
Posts by Costco average 88,549 likes and 2,690 comments.
Costco posts less than once a week on average.
Costco is registered as a business account on Instagram and is verified.
Costco is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 2,106 posts.
Yes. Costco carries the blue verified badge on Instagram.
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Total Posts
2,106
Avg Comments
2,690
Engagement
0%
A sponsored post from Costco is estimated at $32,000 to $59,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
