C
Brand
Welcome to the City of Boston's official Instagram account. For links to our latest posts, visit boston.gov/instagram
boston.gov/instagram/Audience
Browse top profilesFollowers
150.9K
Following
128
Total Posts
Engagement & Performance
Engagement Rate
0.34%
Avg Likes
498
Avg Comments
What the numbers say about Cityofboston
Cityofboston is a business account on Instagram with 150.9K followers and 3,480 published posts.
On average, Cityofboston's posts earn 498 likes and 14 comments, about one interaction per 294 followers.
The comment-to-like ratio works out to one comment per 35 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 27 posts per week — more than one per day.
The account follows just 128 others against 150.9K followers — a ratio typical of established creators and brands.
Cityofboston vs similar accounts
| Metric | Cityofboston | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 1.31% |
| Average likes | 498 | 3,232 |
| Average comments | 14 | 79 |
| Posts per week | 27.06 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 11, 2026
How Cityofboston's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Cityofboston: (498 avg likes + 14 avg comments) ÷ 150,876 followers × 100 ≈ 0.34%.
Frequently asked questions about Cityofboston
How many followers does Cityofboston have?
Cityofboston has 150,876 followers on Instagram (150.9K) as of Jul 11, 2026.
What is Cityofboston's engagement rate?
Cityofboston's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers.
How many likes does Cityofboston average per post?
Posts by Cityofboston average 498 likes and 14 comments.
How often does Cityofboston post on Instagram?
Cityofboston posts about 27 times per week on average.
Is Cityofboston a business or creator account?
Cityofboston is registered as a business account on Instagram and is verified.
