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Followers
74.8K
Following
58
Total Posts
Engagement Rate
0.11%
Avg Likes
75
Avg Comments
On Instagram, Carmax is a verified Automotive brand with an audience of 74.8K. Carmax has shared 691 posts to date, currently around 2 posts a week. Typical posts draw 75 likes and 7 comments, putting engagement at 0.11%.
Tracked in the InstME index, Carmax is an Automotive account with 74.8K followers and a back catalogue of 691 posts.
Carmax records a 0.11% engagement rate, in the bottom quarter (median: 1.3%) for the 3,742 Automotive accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 11 likes, an unusually discussion-heavy audience.
Carmax's recent cadence works out to about 2 posts per week.
Carmax keeps its following list short (58) relative to 74.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$260–$490
Based on 74.8K followers and a 0.11% engagement rate, a single sponsored post by Carmax is worth an estimated $260–$490. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Carmax | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.3% |
| Average likes | 75 | 330 |
| Average comments | 7 | 12 |
| Posts per week | 2.47 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Carmax is a verified automotive brand on Instagram, with 74.8K followers.
Carmax has 74,821 followers on Instagram (74.8K) as of Apr 23, 2026.
Carmax's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.3%) for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Carmax average 75 likes and 7 comments.
Carmax posts about 2 times per week on average.
Carmax is registered as a business account on Instagram and is verified.
Carmax is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 691 posts.
Yes. Carmax carries the blue verified badge on Instagram.
A sponsored post from Carmax is estimated at $260 to $490. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
691
7
Posts / Week
2.47
Growth Score
2.2 / 100
Follower Ratio
1290.0×
Engagement
0.4%
