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buzzfeed.bio/buzzfeedFollowers
5.6M
Following
486
Total Posts
Engagement Rate
1.02%
Avg Likes
57,167
Avg Comments
With 5.6M followers across 50,160 posts, Buzzfeed is one of the business accounts tracked in the InstME index.
On average, Buzzfeed's posts earn 57,167 likes and 567 comments, about one interaction per 98 followers.
The comment-to-like ratio works out to one comment per 101 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 14 posts per week — more than one per day.
The account follows just 486 others against 5.6M followers — a ratio typical of established creators and brands.
| Metric | Buzzfeed | Cohort median |
|---|---|---|
| Engagement rate | 1.02% | 1.04% |
| Average likes | 57,167 | 27,441 |
| Average comments | 567 | 386 |
| Posts per week | 14.25 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
Buzzfeed has 5,647,384 followers on Instagram (5.6M) as of Apr 23, 2026.
Buzzfeed's engagement rate is 1.02%, calculated from average likes and comments per post relative to followers.
Posts by Buzzfeed average 57,167 likes and 567 comments.
Buzzfeed posts about 14 times per week on average.
Buzzfeed is registered as a business account on Instagram and is verified.
50,160
567
Avg Views
0
Posts / Week
14.25
Growth Score
20.4 / 100
Engagement
0.17%
