The official home for BMW UK. Share your images with us by tagging @bmwuk.
Followers
383.5K
Following
193
Total Posts
Engagement Rate
0.32%
Avg Likes
1,206
Avg Comments
BMW UK is a verified Home & DIY brand, with 383.5K followers on Instagram. To date BMW UK has posted 1,425 times, currently around 5 posts a week. Engagement runs at 0.32%, or about 1,206 likes and 18 comments per post.
Bmwuk shows up in the InstME index as a Home & DIY account, 383.5K followers, 1,425 posts.
Bmwuk has an engagement rate of 0.32%, which is below the median of 0.63% for Home & DIY accounts with 100K–1M followers, based on 436 accounts in the InstME index.
The audience comments once per 67 likes on average, an audience that mostly engages through likes.
Bmwuk currently publishes about 5 posts per week.
Bmwuk follows only 193 accounts while being followed by 383.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,300–$2,500
Based on 383.5K followers and a 0.32% engagement rate, a single sponsored post by Bmwuk is worth an estimated $1,300–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Bmwuk | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 0.63% |
| Average likes | 1,206 | 1,415 |
| Average comments | 18 | 30 |
| Posts per week | 4.79 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 9, 2026
BMW UK is a verified home & diy brand on Instagram, with 383.5K followers.
BMW UK posts on Instagram as @bmwuk.
BMW UK has 383,513 followers on Instagram (383.5K) as of Jul 9, 2026.
BMW UK's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by BMW UK average 1,206 likes and 18 comments.
BMW UK posts about 5 times per week on average.
BMW UK is registered as a business account on Instagram and is verified.
BMW UK is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,425 posts.
Yes. BMW UK carries the blue verified badge on Instagram.
A sponsored post from BMW UK is estimated at $1,300 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,425
18
Posts / Week
4.79
Growth Score
6.4 / 100
Follower Ratio
1987.1×
Engagement
9.42%
