Since 1995, we’ve been bringing together creative communities to produce plays and musicals written, rehearsed and performed in just 24hrs!
The 24 Hour Plays is a verified Nonprofit organization brand on Instagram, tracked in the InstME index with 27.5K followers. The account has published 2,244 posts, currently around 3 posts a week. Posts average 316 likes and 6 comments, an engagement rate of 1.17%.
24hourplays has built an audience of 27.5K followers on Instagram over 2,244 posts as a Nonprofit organization account.
Benchmarked against accounts with 10K–100K followers, the 1.17% engagement rate 24hourplays posts is about average.
Comments arrive at about one per 51 likes, a sign of a healthy amount of conversation.
Recent posting activity averages about 3 posts per week.
24hourplays's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$110–$210
Based on 27.5K followers and a 1.17% engagement rate, a single sponsored post by 24hourplays is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Nonprofit organization
| Metric | 24hourplays | Cohort median |
|---|---|---|
| Engagement rate | 1.17% | 1.45% |
| Average likes | 316 | 339 |
| Average comments | 6 | 18 |
| Posts per week | 2.71 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 31, 2026
The 24 Hour Plays is a verified nonprofit organization brand on Instagram, with 27.5K followers.
The 24 Hour Plays posts on Instagram as @24hourplays.
The 24 Hour Plays has 27,479 followers on Instagram (27.5K) as of Aug 31, 2026.
The 24 Hour Plays's engagement rate is 1.17%, calculated from average likes and comments per post relative to followers.
Posts by The 24 Hour Plays average 316 likes and 6 comments.
The 24 Hour Plays posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of The 24 Hour Plays's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The 24 Hour Plays is registered as a business account on Instagram and is verified.
The 24 Hour Plays is categorized as a nonprofit organization account in the InstME index, based on the profile's bio and Instagram category across 2,244 posts.
Total Posts
2,244
Avg Comments
6
Engagement
1.13%
Yes. The 24 Hour Plays carries the blue verified badge on Instagram.
A sponsored post from The 24 Hour Plays is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
