22. represents Celebrities, leading Content Creators & Digital Media Personalities. Sydney & Melbourne
Outreach This Creator For FreeFollowers
6.1K
Following
386
Total Posts
Engagement Rate
1.33%
Avg Likes
78
Avg Comments
22mgmt runs a Talent Agent brand account based in Australia with 6.1K followers on Instagram. To date 22mgmt has posted 1,017 times, currently around 10 posts a week. Engagement runs at 1.33%, or about 78 likes and 4 comments per post.
22mgmt has built an audience of 6.1K followers on Instagram over 1,017 posts as a Talent Agent account.
Across recent posts, 22mgmt picks up 78 likes and 4 comments on average, one interaction per 75 followers.
Followers weigh in with a comment about every 20 likes, an unusually discussion-heavy audience.
22mgmt's output runs to about 10 posts per week, more than one per day.
Estimated sponsored-post value
$29–$53
Based on 6.1K followers and a 1.33% engagement rate, a single sponsored post by 22mgmt is worth an estimated $29–$53. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Talent Agent
| Metric | 22mgmt | Cohort median |
|---|---|---|
| Engagement rate | 1.33% | 5.05% |
| Average likes | 78 | 127 |
| Average comments | 4 | 12 |
| Posts per week | 10.06 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | 22mgmt | Cohort median |
|---|---|---|
| Engagement rate | 1.33% | 2.53% |
| Average likes | 78 | 73 |
| Average comments | 4 | 7 |
| Posts per week | 10.06 | 0.46 |
Median values from 1,154 accounts in Australia with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
22mgmt is a talent agent brand based in Australia on Instagram, with 6.1K followers.
22mgmt has 6,136 followers on Instagram (6.1K) as of Apr 23, 2026.
22mgmt's engagement rate is 1.33%, calculated from average likes and comments per post relative to followers.
Posts by 22mgmt average 78 likes and 4 comments.
22mgmt posts about 10 times per week on average.
22mgmt is registered as a business account on Instagram.
22mgmt is categorized as a talent agent account in the InstME index, based on the profile's bio and Instagram category across 1,017 posts.
22mgmt's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from 22mgmt is estimated at $29 to $53. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,017
4
Posts / Week
10.06
Growth Score
26.6 / 100
Follower Ratio
15.9×
57.4K
Engagement
6.36%
