The go-to site for reader-voted and editor-recommended ideas on where to go for your next weekend getaway or vacation and how to spend your downtime.
Followers
136.9K
Following
861
Total Posts
Engagement Rate
0.22%
Avg Likes
285
Avg Comments
USA TODAY 10BEST is a verified Personal blog brand based in United States. The account has built 136.9K followers on Instagram. To date USA TODAY 10BEST has posted 4,215 times, currently around 6 posts a week. Typical posts draw 285 likes and 14 comments, putting engagement at 0.22%.
Counting 136.9K followers and 4,215 posts, 10best sits in the InstME index as a Personal blog account.
10best's average post pulls 285 likes and 14 comments, roughly one interaction per 457 followers.
Roughly one in 20 likes comes with a comment, an unusually discussion-heavy audience.
10best maintains a rhythm of about 6 posts per week.
With 136.9K followers but only 861 accounts followed back, 10best shows the ratio of a well-established account.
Estimated sponsored-post value
$480โ$890
Based on 136.9K followers and a 0.22% engagement rate, a single sponsored post by 10best is worth an estimated $480โ$890. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Personal blog
| Metric | 10best | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 1.25% |
| Average likes | 285 | 2,985 |
| Average comments | 14 | 73 |
| Posts per week | 6.04 | 0.74 |
Median values from 44,975 accounts with 100Kโ1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | 10best | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.86% |
| Average likes | 285 | 2,003 |
| Average comments | 14 | 56 |
| Posts per week | 6.04 | 0.79 |
Median values from 6,613 accounts in United States with 100Kโ1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
USA TODAY 10BEST is a verified personal blog brand based in United States on Instagram, with 136.9K followers.
USA TODAY 10BEST posts on Instagram as @10best.
USA TODAY 10BEST has 136,900 followers on Instagram (136.9K) as of Apr 23, 2026.
USA TODAY 10BEST's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers.
Posts by USA TODAY 10BEST average 285 likes and 14 comments.
USA TODAY 10BEST posts about 6 times per week on average.
USA TODAY 10BEST is registered as a business account on Instagram and is verified.
USA TODAY 10BEST is categorized as a personal blog account in the InstME index, based on the profile's bio and Instagram category across 4,215 posts.
USA TODAY 10BEST's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,215
14
Posts / Week
6.04
Growth Score
4.4 / 100
Follower Ratio
159.0ร
3.2M
Engagement
0.12%
Yes. USA TODAY 10BEST carries the blue verified badge on Instagram.
A sponsored post from USA TODAY 10BEST is estimated at $480 to $890. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
