Top Bloggers in Australia
How does the market for bloggers in Australia actually look? In short: the segment averages 314K followers at 8.33% engagement, and 78% of it is nano or micro accounts — the tier most brands lean on for authentic, budget-friendly collaborations. The data comes from InstMe's index of millions of profiles across several social networks.
Below you'll find the current top creators, a snapshot of how the segment splits by account size and platform, and answers to the questions brands ask us most. Everything refreshes automatically as our pipeline rescans profiles.
Millions
Profiles indexed across networks
314K
Avg. followers
8.33%
Avg. engagement
52%
Recently active
36.0%
Verified accounts
Top 21 creators
Ranked by followers
Primitive Technology
Primitive Technology
11M
0.0% ER
Chef zouheir mokallalati
@chef_zouheir
1.8M
0.1% ER
Liz Miu 苗可玉 🍐
@itslizmiu
501.5K
5.9% ER
Rouba Shahin ربى
@roubasfoodjourney
295.9K
1.3% ER
Annie Nguyen
@anniesbucketlist
287.1K
16.2% ER
Sari| Bucketlist Adventure Travel
@irishontherun
220.3K
0.5% ER
Courtney Leopard 🌹
@shetravelledtheworld
193.1K
3.5% ER
Luisa Silver Model
@luisa_silvermodel
162.8K
2.0% ER
Nicholas Pearce
@recipearce
125.9K
0.4% ER
Makeup Melbourne & Online sales Expert
@makeupartistanastasia
108.5K
0.2% ER
Marisa Kaapro
@marisakaapro
102.1K
6.3% ER
Sarfaraz khan
@saf_in_sydney
93.5K
1.2% ER
STEPH | MELBOURNE FOOD, TRAVEL & LIFESTYLE BLOGGER
@girlaboutmelb
92K
1.9% ER
Kayla Gane
@kaylaaaellieee
85.4K
0.0% ER
Amanda Hoblak
@chiquelhair
66.9K
2.0% ER
Tapiwa Victory Manyika Maridzo
@mrs_toryyy_
59.6K
3.4% ER
Katie | Melbourne Lifestyle & Travel Blogger | UGC Creator
@katiegoldberg
49K
2.5% ER
Paramjeet Singh
@pammi_22_5555
41.5K
0.4% ER
Bigboyrecipe．French Cooking｜法式料理．食譜分享
@bigboyrecipe
30.8K
2.4% ER
Lookmai B.
@lookmaiwsy
27.9K
6.3% ER
Kaycee 🇵🇭🇦🇺🫶
@officially_kaycee
25.6K
1.0% ER
This is just the top of the list — millions of profiles across several social networks
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instme Top Bloggers in Australia — ranked live
Market snapshot
How this segment breaks down by account size and platform — updated Oct 13, 2026.
Keep exploring
Segments rarely live in isolation — bloggers overlap with this one and are worth a look before you commit. From there, let InstMe's influencer search platform do the heavy lifting: free analytics on every profile above, plus a hands-on guide to putting creators to work for your business for the outreach itself.
Frequently asked questions
Broader segments
Charts for this market
Metric leaderboards for Instagram accounts in Australia — ranked by the numbers, refreshed daily.