NYC’s famous Gourmet Epicurean Emporium. Celebrating 90 years on Broadway🧡
Followers
64.4K
Following
2.1K
Total Posts
Engagement Rate
0.85%
Avg Likes
420
Avg Comments
Zabar's is a verified Specialty Grocery Store brand based in United States. The account has built 64.4K followers on Instagram. Zabar's has shared 2,236 posts to date, currently around 3 posts a week. Engagement runs at 0.85%, or about 420 likes and 128 comments per post.
Counting 64.4K followers and 2,236 posts, Zabars sits in the InstME index as a Specialty Grocery Store account.
Zabars averages 420 likes and 128 comments per post, roughly one interaction for every 117 of its followers.
One comment lands for every 3 likes, which reads as an unusually discussion-heavy audience.
Zabars's videos draw about 18.4K views each, around 29% of its followers per post.
Zabars's output runs to about 3 posts per week.
Estimated sponsored-post value
$230–$420
Based on 64.4K followers and a 0.85% engagement rate, a single sponsored post by Zabars is worth an estimated $230–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Specialty Grocery Store
| Metric | Zabars | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 1.45% |
| Average likes | 420 | 339 |
| Average comments | 128 | 18 |
| Posts per week | 3.23 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Zabars | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 0.9% |
| Average likes | 420 | 193 |
| Average comments | 128 | 10 |
| Posts per week | 3.23 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Zabar's is a verified specialty grocery store brand based in United States on Instagram, with 64.4K followers.
Zabar's posts on Instagram as @zabars.
Zabar's has 64,357 followers on Instagram (64.4K) as of Jul 15, 2026.
Zabar's's engagement rate is 0.85%, calculated from average likes and comments per post relative to followers.
Posts by Zabar's average 420 likes and 128 comments.
Zabar's posts about 3 times per week on average.
Zabar's is registered as a business account on Instagram and is verified.
Zabar's is categorized as a specialty grocery store account in the InstME index, based on the profile's bio and Instagram category across 2,236 posts.
Zabar's's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,236
128
Avg Views
18,412
Posts / Week
3.23
Growth Score
17 / 100
Engagement
0.05%
Yes. Zabar's carries the blue verified badge on Instagram.
A sponsored post from Zabar's is estimated at $230 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
