Followers
25.3K
Following
230
Total Posts
Engagement Rate
0.27%
Avg Likes
67
Avg Comments
Reaching 25.3K followers on Instagram, Yellow Brick Road is a verified Home & DIY brand based in Malaysia. To date Yellow Brick Road has posted 2,290 times, currently around 2 posts a week. Posts average 67 likes and 1 comments, an engagement rate of 0.27%.
Yellowbrickroadcafe operates a Home & DIY account on Instagram, pairing 25.3K followers with 2,290 posts.
Yellowbrickroadcafe records a 0.27% engagement rate, below the median of 0.75% for the 1,345 Home & DIY accounts with 10K–100K followers tracked in the InstME index.
At one comment per 135 likes, the ratio points to an audience that mostly engages through likes.
Yellowbrickroadcafe's recent cadence works out to about 2 posts per week.
Yellowbrickroadcafe keeps its following list short (230) relative to 25.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$88–$160
Based on 25.3K followers and a 0.27% engagement rate, a single sponsored post by Yellowbrickroadcafe is worth an estimated $88–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Malaysia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Yellowbrickroadcafe | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.75% |
| Average likes | 67 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 2.44 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Yellowbrickroadcafe | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.52% |
| Average likes | 67 | 138 |
| Average comments | 1 | 4 |
| Posts per week | 2.44 | 0.86 |
Median values from 168 accounts in Malaysia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Yellow Brick Road is a verified home & diy brand based in Malaysia on Instagram, with 25.3K followers.
Yellow Brick Road posts on Instagram as @yellowbrickroadcafe.
Yellow Brick Road has 25,283 followers on Instagram (25.3K) as of Jul 16, 2026.
Yellow Brick Road's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Yellow Brick Road average 67 likes and 1 comments.
Yellow Brick Road posts about 2 times per week on average.
Yellow Brick Road is registered as a business account on Instagram and is verified.
Yellow Brick Road is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,290 posts.
Yellow Brick Road's profile places the account in Malaysia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,290
1
Posts / Week
2.44
Growth Score
5.4 / 100
Follower Ratio
109.9×
74.6K
Engagement
0.39%
Yes. Yellow Brick Road carries the blue verified badge on Instagram.
A sponsored post from Yellow Brick Road is estimated at $88 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
