Woolworths TASTE is a multi-award-winning food magazine and a flagship brand for South African retailer, Woolworths.
taste.co.za/Followers
297.8K
Following
677
Total Posts
Engagement Rate
0.11%
Avg Likes
300
Avg Comments
Wwtaste has built an audience of 297.8K followers on Instagram over 5,331 posts as a Food account.
Compared with 634 other Food accounts with 100K–1M followers in the InstME index, Wwtaste's 0.11% engagement rate is in the bottom quarter (median: 0.77%).
The comment-to-like ratio works out to one comment per 20 likes, pointing to an unusually discussion-heavy audience.
Video posts from Wwtaste average 58.8K views.
Recent posting activity averages about 13 posts per week — more than one per day.
The account follows just 677 others against 297.8K followers — a ratio typical of established creators and brands.
| Metric | Wwtaste | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.77% |
| Average likes | 300 | 1,617 |
| Average comments | 15 | 50 |
| Posts per week | 12.64 | 0.92 |
Median values from 634 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 13, 2026
Wwtaste has 297,803 followers on Instagram (297.8K) as of Jul 13, 2026.
Wwtaste's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.77%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Wwtaste average 300 likes and 15 comments.
Wwtaste posts about 13 times per week on average.
Wwtaste is registered as a business account on Instagram.
5,331
15
Avg Views
58,751
Posts / Week
12.64
Growth Score
2.2 / 100
Followers
861.8K
Engagement
6.59%
