Outdoors since 1830
www.woolrich.com/instagramFollowers
489K
Following
2
Total Posts
Engagement Rate
0.09%
Avg Likes
413
Avg Comments
With 489K followers across 37 posts, Woolrich is one of the business accounts tracked in the InstME index.
An engagement rate of 0.09% puts Woolrich in the bottom 9% for accounts with 100K–1M followers tracked by InstME.
The comment-to-like ratio works out to one comment per 99 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 3 posts per week.
Audience-quality analysis puts Woolrich at 76/100; roughly 20% of followers look low-quality or inactive — a solid result.
The account follows just 2 others against 489K followers — a ratio typical of established creators and brands.
| Metric | Woolrich | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.31% |
| Average likes | 413 | 3,232 |
| Average comments | 4 | 79 |
| Posts per week | 3.24 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
Woolrich has 489,045 followers on Instagram (489K) as of Jul 9, 2026.
Woolrich's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by Woolrich average 413 likes and 4 comments.
Woolrich posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 20% of Woolrich's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Woolrich is registered as a business account on Instagram and is verified.
37
4
Avg Views
0
Posts / Week
3.24
Growth Score
1.8 / 100
1.5M
Engagement
2.94%