✈️The world’s essential travel retailer 📍Right place, right time with everything you need for the journey
Followers
71.8K
Following
1.5K
Total Posts
Engagement Rate
0.76%
Avg Likes
360
Avg Comments
With 71.8K followers across 4,684 posts, Whsmithofficial is one of the Travel accounts tracked in the InstME index.
Compared with 1,184 other Travel accounts with 10K–100K followers in the InstME index, Whsmithofficial's 0.76% engagement rate is below the median of 1.31%.
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
| Metric | Whsmithofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.76% | 1.31% |
| Average likes | 360 | 288 |
| Average comments | 184 | 16 |
| Posts per week | 0.93 | 0.42 |
Median values from 1,184 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 16, 2026
Whsmithofficial has 71,818 followers on Instagram (71.8K) as of Jul 16, 2026.
Whsmithofficial's engagement rate is 0.76%, calculated from average likes and comments per post relative to followers. That is below the median of 1.31% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Whsmithofficial average 360 likes and 184 comments.
Whsmithofficial posts less than once a week on average.
Whsmithofficial is registered as a business account on Instagram.
4,684
184
Avg Views
0
Posts / Week
0.93
Growth Score
15.2 / 100
Followers
210.7K
Engagement
4.15%
