Official account for NBC's News Channel 8. Use to show us your photos! Stick with us for coverage of the Tampa Bay Area!
On Instagram, WFLA News Channel 8 is a verified Media/news company creator with an audience of 224.7K. To date WFLA News Channel 8 has posted 17,285 times, currently around 84 posts a week. Posts average 26 likes and 1 comments, an engagement rate of 0.01%.
Wfla shows up in the InstME index as a Media/news company account, 224.7K followers, 17,285 posts.
Among accounts with 100K–1M followers, Wfla's 0.01% engagement rate sits in the bottom 1%.
The like-to-comment split is roughly 24 to one, indicating a healthy amount of conversation.
Wfla's recent cadence works out to about 84 posts per week, more than one per day.
InstME's checks rate Wfla's audience 64/100, flagging roughly 30% as low-quality or inactive, a solid result.
Wfla follows only 273 accounts while being followed by 224.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$790–$1,500
Based on 224.7K followers and a 0.01% engagement rate, a single sponsored post by Wfla is worth an estimated $790–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Wfla | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.25% |
| Average likes | 26 | 2,985 |
| Average comments | 1 | 73 |
| Posts per week | 84 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
WFLA News Channel 8 is a verified media/news company creator on Instagram, with 224.7K followers.
WFLA News Channel 8 posts on Instagram as @wfla.
WFLA News Channel 8 has 224,713 followers on Instagram (224.7K) as of Jul 15, 2026.
WFLA News Channel 8's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by WFLA News Channel 8 average 26 likes and 1 comments.
WFLA News Channel 8 posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 30% of WFLA News Channel 8's followers are low-quality or inactive, giving an audience-quality score of 64/100.
WFLA News Channel 8 is registered as a creator account on Instagram and is verified.
WFLA News Channel 8 is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 17,285 posts.
Total Posts
17,285
Avg Comments
1
Engagement
0.15%
Yes. WFLA News Channel 8 carries the blue verified badge on Instagram.
A sponsored post from WFLA News Channel 8 is estimated at $790 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
