CBS affiliate serving the Tennessee Valley. This is the place for local news.
Reaching 13.2K followers on Instagram, WDEF News 12 is a verified Media/news company brand. The account has published 14,582 posts, currently around 84 posts a week. Engagement runs at 0.01%, or about 2 likes and 0 comments per post.
Wdefnews12 shows up in the InstME index as a Media/news company account, 13.2K followers, 14,582 posts.
Wdefnews12's posts draw around 2 likes and 0 comments each, close to one interaction for every 7,523 followers.
Over recent weeks, Wdefnews12 has published about 84 posts per week, more than one per day.
Wdefnews12 follows only 128 accounts while being followed by 13.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$46–$86
Based on 13.2K followers and a 0.01% engagement rate, a single sponsored post by Wdefnews12 is worth an estimated $46–$86. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Wdefnews12 | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.45% |
| Average likes | 2 | 339 |
| Average comments | 0 | 18 |
| Posts per week | 84 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
WDEF News 12 is a verified media/news company brand on Instagram, with 13.2K followers.
WDEF News 12 posts on Instagram as @wdefnews12.
WDEF News 12 has 13,165 followers on Instagram (13.2K) as of Sep 19, 2026.
WDEF News 12's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by WDEF News 12 average 2 likes and 0 comments.
WDEF News 12 posts about 84 times per week on average.
WDEF News 12 is registered as a business account on Instagram and is verified.
WDEF News 12 is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 14,582 posts.
Yes. WDEF News 12 carries the blue verified badge on Instagram.
Total Posts
14,582
Avg Comments
0
Engagement
0.15%
A sponsored post from WDEF News 12 is estimated at $46 to $86. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
