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bit.ly/48UdYfZFollowers
2.1M
Following
1.1K
Total Posts
Engagement Rate
0.03%
Avg Likes
494
Avg Comments
Wayfair has built an audience of 2.1M followers on Instagram over 1,404 posts as a business account.
On average, Wayfair's posts earn 494 likes and 31 comments, about one interaction per 3,975 followers.
The comment-to-like ratio works out to one comment per 16 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 10 posts per week — more than one per day.
The account follows just 1,060 others against 2.1M followers — a ratio typical of established creators and brands.
| Metric | Wayfair | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.04% |
| Average likes | 494 | 27,441 |
| Average comments | 31 | 386 |
| Posts per week | 10.42 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 24, 2026
Wayfair has 2,089,273 followers on Instagram (2.1M) as of Apr 24, 2026.
Wayfair's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Wayfair average 494 likes and 31 comments.
Wayfair posts about 10 times per week on average.
Wayfair is registered as a business account on Instagram and is verified.
1,404
31
Avg Views
0
Posts / Week
10.42
Growth Score
0.6 / 100
6.1M
Engagement
1.08%
