stories to obsess over 📚🧡 reading reccos ⬇️
visitstore.bio/wattpadFollowers
2.5M
Following
639
Total Posts
Engagement Rate
0.6%
Avg Likes
15,214
Avg Comments
Wattpad has built an audience of 2.5M followers on Instagram over 2,229 posts as a business account.
On average, Wattpad's posts earn 15,214 likes and 61 comments, about one interaction per 167 followers.
The comment-to-like ratio works out to one comment per 248 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 5 posts per week.
The account follows just 639 others against 2.5M followers — a ratio typical of established creators and brands.
| Metric | Wattpad | Cohort median |
|---|---|---|
| Engagement rate | 0.6% | 1.04% |
| Average likes | 15,214 | 27,441 |
| Average comments | 61 | 386 |
| Posts per week | 5.28 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Data last updated: Jul 11, 2026
Wattpad has 2,546,322 followers on Instagram (2.5M) as of Jul 11, 2026.
Wattpad's engagement rate is 0.6%, calculated from average likes and comments per post relative to followers.
Posts by Wattpad average 15,214 likes and 61 comments.
Wattpad posts about 5 times per week on average.
Wattpad is registered as a business account on Instagram and is verified.
2,229
61
Avg Views
0
Posts / Week
5.28
Growth Score
12 / 100
7.4M
Engagement
0.26%
