The official Melbourne (Narrm) and Victoria tourism account. Come explore every bit of Melbourne and Victoria with us 🫶
linktr.ee/visitmelbourneFollowers
1.3M
Following
1.3K
Total Posts
Engagement Rate
1.57%
Avg Likes
20,039
Avg Comments
Visitmelbourne is a Travel account on Instagram with 1.3M followers and 5,637 published posts.
Visitmelbourne has an engagement rate of 1.57%, which is above the median of 0.83% for Travel accounts with over 1M followers, based on 97 accounts in the InstME index.
Followers leave about one comment for every 695 likes — an audience that mostly engages through likes.
Visitmelbourne currently publishes about 2 posts per week.
The account follows just 1,338 others against 1.3M followers — a ratio typical of established creators and brands.
| Metric | Visitmelbourne | Cohort median |
|---|---|---|
| Engagement rate | 1.57% | 0.83% |
| Average likes | 20,039 | 15,822 |
| Average comments | 29 | 231 |
| Posts per week | 2.15 | 0.97 |
Median values from 97 Travel accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
Visitmelbourne has 1,279,726 followers on Instagram (1.3M) as of Jul 10, 2026.
Visitmelbourne's engagement rate is 1.57%, calculated from average likes and comments per post relative to followers. That is above the median of 0.83% for Travel accounts with over 1M followers in the InstME index.
Posts by Visitmelbourne average 20,039 likes and 29 comments.
Visitmelbourne posts about 2 times per week on average.
Visitmelbourne is registered as a business account on Instagram and is verified.
5,637
29
Avg Views
0
Posts / Week
2.15
Growth Score
31.4 / 100
Engagement
0.04%
