Visit Dubai

@visit.dubai

Welcome to Dubai’s official tourism account. #1 Most Popular Destination - TripAdvisor Travellers' Choice Awards 2022, 2023 & 2024. #VisitDubai

www.visitdubai.com/en/travel-advisory

Audience

Browse top profiles

Followers

3.4M

Following

569

Total Posts

5,873

Engagement & Performance

Engagement Rate

0.03%

Avg Likes

1,097

Avg Comments

Avg Views

Posts / Week

11.14

Growth Score

0.6 / 100

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Data last updated: Jul 9, 2026

How engagement rate is calculated

Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.

How to improve Instagram engagement

Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.