Publishing great books for more than a century. Here are some photos of them. An imprint of @penguinrandomhouse
linktr.ee/vikingbooksFollowers
185.5K
Following
1.6K
Total Posts
Engagement Rate
0.23%
Avg Likes
399
Avg Comments
With 185.5K followers across 3,458 posts, Vikingbooks is one of the Photography accounts tracked in the InstME index.
Vikingbooks has an engagement rate of 0.23%, which is in the bottom quarter (median: 1.46%) for Photography accounts with 100K–1M followers, based on 259 accounts in the InstME index.
Followers leave about one comment for every 11 likes — an unusually discussion-heavy audience.
Vikingbooks currently publishes about 11 posts per week — more than one per day.
The account follows just 1,582 others against 185.5K followers — a ratio typical of established creators and brands.
| Metric | Vikingbooks | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.46% |
| Average likes | 399 | 2,711 |
| Average comments | 36 | 58 |
| Posts per week | 10.85 | 0.31 |
Median values from 259 Photography accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
Vikingbooks has 185,469 followers on Instagram (185.5K) as of Jul 10, 2026.
Vikingbooks's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Photography accounts with 100K–1M followers in the InstME index.
Posts by Vikingbooks average 399 likes and 36 comments.
Vikingbooks posts about 11 times per week on average.
Vikingbooks is registered as a business account on Instagram and is verified.
3,458
36
Avg Views
0
Posts / Week
10.85
Growth Score
4.6 / 100
Engagement
0%
