Reversible Swimwear and Resort Wear Designed in Melbourne, Australia | Worldwide shipping
Outreach This Creator For FreeFollowers
222K
Following
448
Total Posts
Engagement Rate
0.02%
Avg Likes
50
Avg Comments
On Instagram, VDM THE LABEL is a Clothing (Brand) brand based in Australia with an audience of 222K. VDM THE LABEL has shared 370 posts to date, currently around 5 posts a week. Engagement runs at 0.02%, or about 50 likes and 2 comments per post.
With 222K followers across 370 posts, Vdmthelabel is one of the Clothing (Brand) accounts tracked in the InstME index.
A typical post by Vdmthelabel collects about 50 likes and 2 comments, roughly one interaction for every 4,269 followers.
The audience comments once per 27 likes on average, a healthy amount of conversation.
Over recent weeks, Vdmthelabel has published about 5 posts per week.
Vdmthelabel keeps its following list short (448) relative to 222K followers, as established creators and brands tend to.
Estimated sponsored-post value
$780–$1,400
Based on 222K followers and a 0.02% engagement rate, a single sponsored post by Vdmthelabel is worth an estimated $780–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Vdmthelabel | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.25% |
| Average likes | 50 | 2,985 |
| Average comments | 2 | 73 |
| Posts per week | 5.44 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Vdmthelabel | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.7% |
| Average likes | 50 | 1,539 |
| Average comments | 2 | 38 |
| Posts per week | 5.44 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
VDM THE LABEL is a clothing (brand) brand based in Australia on Instagram, with 222K followers.
VDM THE LABEL posts on Instagram as @vdmthelabel.
VDM THE LABEL has 221,988 followers on Instagram (222K) as of Jul 14, 2026.
VDM THE LABEL's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by VDM THE LABEL average 50 likes and 2 comments.
VDM THE LABEL posts about 5 times per week on average.
VDM THE LABEL is registered as a business account on Instagram.
VDM THE LABEL is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 370 posts.
VDM THE LABEL's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
370
2
Posts / Week
5.44
Growth Score
0.4 / 100
Follower Ratio
495.5×
Engagement
0.16%
A sponsored post from VDM THE LABEL is estimated at $780 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
