The official account of USA TODAY Travel.
smartlink.bio/usatodaytravelFollowers
297.9K
Following
66
Total Posts
Engagement Rate
0.03%
Avg Likes
81
Avg Comments
With 297.9K followers across 3,377 posts, Usatodaytravel is one of the Travel accounts tracked in the InstME index.
Usatodaytravel has an engagement rate of 0.03%, which is in the bottom quarter (median: 0.95%) for Travel accounts with 100K–1M followers, based on 496 accounts in the InstME index.
Followers leave about one comment for every 16 likes — an unusually discussion-heavy audience.
Usatodaytravel currently publishes about 5 posts per week.
The account follows just 66 others against 297.9K followers — a ratio typical of established creators and brands.
| Metric | Usatodaytravel | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.95% |
| Average likes | 81 | 2,159 |
| Average comments | 5 | 61 |
| Posts per week | 4.5 | 0.7 |
Median values from 496 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Usatodaytravel has 297,916 followers on Instagram (297.9K) as of Jul 15, 2026.
Usatodaytravel's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.95%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Usatodaytravel average 81 likes and 5 comments.
Usatodaytravel posts about 5 times per week on average.
Usatodaytravel is registered as a business account on Instagram and is verified.
3,377
5
Avg Views
0
Posts / Week
4.5
Growth Score
0.6 / 100
Engagement
0.19%
