USA TODAY Sports is a verified Media/news company brand based in United States. The account has built 381.2K followers on Instagram. The account has published 22,242 posts, currently around 44 posts a week. Posts average 231 likes and 15 comments, an engagement rate of 0.06%.
The Media/news company account Usatodaysports has posted 22,242 times on Instagram and drawn 381.2K followers.
Benchmarked against accounts with 100K–1M followers, the 0.06% engagement rate Usatodaysports posts is in the bottom 1%.
The comment-to-like ratio works out to one comment per 15 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 44 posts per week, more than one per day.
Usatodaysports's audience-quality score is 64/100, with 30% of followers looking low-quality or inactive, a solid result.
The account follows just 454 others against 381.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,300–$2,500
Based on 381.2K followers and a 0.06% engagement rate, a single sponsored post by Usatodaysports is worth an estimated $1,300–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Usatodaysports | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.25% |
| Average likes | 231 | 2,985 |
| Average comments | 15 | 73 |
| Posts per week | 43.72 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Usatodaysports | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.86% |
| Average likes | 231 | 2,003 |
| Average comments | 15 | 56 |
| Posts per week | 43.72 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
USA TODAY Sports is a verified media/news company brand based in United States on Instagram, with 381.2K followers.
USA TODAY Sports posts on Instagram as @usatodaysports.
USA TODAY Sports has 381,208 followers on Instagram (381.2K) as of Sep 1, 2026.
USA TODAY Sports's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by USA TODAY Sports average 231 likes and 15 comments.
USA TODAY Sports posts about 44 times per week on average.
InstME's audience-quality analysis estimates about 30% of USA TODAY Sports's followers are low-quality or inactive, giving an audience-quality score of 64/100.
The official Instagram account of USA TODAY Sports.
Outreach This Creator For Freesmartlink.bio/usatodaysportsTotal Posts
22,242
Avg Comments
15
Engagement
0.15%
USA TODAY Sports is registered as a business account on Instagram and is verified.
USA TODAY Sports is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 22,242 posts.
USA TODAY Sports's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. USA TODAY Sports carries the blue verified badge on Instagram.
A sponsored post from USA TODAY Sports is estimated at $1,300 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
