The official Instagram account of USA TODAY Sports.
smartlink.bio/usatodaysportsFollowers
372.5K
Following
422
Total Posts
Engagement Rate
0.01%
Avg Likes
44
Avg Comments
With 372.5K followers across 20,853 posts, Usatodaysports is one of the Media/news company accounts tracked in the InstME index.
An engagement rate of 0.01% puts Usatodaysports in the bottom 1% for accounts with 100K–1M followers tracked by InstME.
The comment-to-like ratio works out to one comment per 13 likes, pointing to an unusually discussion-heavy audience.
Video posts from Usatodaysports average 158.3 views.
Recent posting activity averages about 80 posts per week — more than one per day.
Audience-quality analysis puts Usatodaysports at 64/100; roughly 30% of followers look low-quality or inactive — a solid result.
The account follows just 422 others against 372.5K followers — a ratio typical of established creators and brands.
| Metric | Usatodaysports | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.31% |
| Average likes | 44 | 3,232 |
| Average comments | 3 | 79 |
| Posts per week | 79.98 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Mar 25, 2026
Usatodaysports has 372,451 followers on Instagram (372.5K) as of Mar 25, 2026.
Usatodaysports's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by Usatodaysports average 44 likes and 3 comments.
Usatodaysports posts about 80 times per week on average.
InstME's audience-quality analysis estimates about 30% of Usatodaysports's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Usatodaysports is registered as a business account on Instagram and is verified.
20,853
3
Avg Views
158
Posts / Week
79.98
Growth Score
0.2 / 100
5.5M
Engagement
0.02%
