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smartlink.bio/usatodayFollowers
3.8M
Following
418
Total Posts
Engagement Rate
0.02%
Avg Likes
603
Avg Comments
With 3.8M followers across 33,507 posts, Usatoday is one of the business accounts tracked in the InstME index.
A typical post by Usatoday collects about 603 likes and 190 comments — roughly one interaction for every 4,804 followers.
Followers leave about one comment for every 3 likes — an unusually discussion-heavy audience.
Usatoday currently publishes about 76 posts per week — more than one per day.
The account follows just 418 others against 3.8M followers — a ratio typical of established creators and brands.
| Metric | Usatoday | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.04% |
| Average likes | 603 | 27,441 |
| Average comments | 190 | 386 |
| Posts per week | 75.56 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 28, 2026
Usatoday has 3,806,893 followers on Instagram (3.8M) as of Apr 28, 2026.
Usatoday's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by Usatoday average 603 likes and 190 comments.
Usatoday posts about 76 times per week on average.
Usatoday is registered as a business account on Instagram and is verified.
33,507
190
Avg Views
0
Posts / Week
75.56
Growth Score
0.4 / 100
Engagement
1.73%
