Upstart runs a verified Automotive brand account with 40.6K followers on Instagram. Content spans automotive and home & diy. To date Upstart has posted 344 times, currently around 4 posts a week. Posts average 27 likes and 5 comments, an engagement rate of 0.08%.
Counting 40.6K followers and 344 posts, Upstart sits in the InstME index as an Automotive account.
Benchmarked against 3,742 Automotive accounts with 10K–100K followers, Upstart posts a 0.08% engagement rate that is in the bottom quarter (median: 1.3%).
Roughly one in 6 likes comes with a comment, an unusually discussion-heavy audience.
Lately Upstart has been publishing about 4 posts per week.
With 40.6K followers but only 65 accounts followed back, Upstart shows the ratio of a well-established account.
Estimated sponsored-post value
$140–$260
Based on 40.6K followers and a 0.08% engagement rate, a single sponsored post by Upstart is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Home & DIY
| Metric | Upstart | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.3% |
| Average likes | 27 | 330 |
| Average comments | 5 | 12 |
| Posts per week | 3.64 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Upstart is a verified automotive brand on Instagram, with 40.6K followers.
Upstart has 40,583 followers on Instagram (40.6K) as of Jul 15, 2026.
Upstart's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.3%) for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Upstart average 27 likes and 5 comments.
Upstart posts about 4 times per week on average.
Upstart is registered as a business account on Instagram and is verified.
Upstart is categorized as an automotive and home & diy account in the InstME index, based on the profile's bio and Instagram category across 344 posts.
Yes. Upstart carries the blue verified badge on Instagram.
Money for the moments that matter™ 💵 Personal loans 🚗 Auto refinance 🏠 Home* Upstart: NMLS #936133 *Upstart Home Lending: NMLS #2443873
Total Posts
344
Avg Comments
5
Engagement
0.61%
A sponsored post from Upstart is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
