#Flagship 🚩 Hoops. The Official Instagram account of #UMass Basketball.
linktr.ee/UMassBasketballFollowers
13.5K
Following
194
Total Posts
Engagement Rate
2.47%
Avg Likes
327
Avg Comments
Umassbasketball has built an audience of 13.5K followers on Instagram over 2,886 posts as a Sports account.
Umassbasketball has an engagement rate of 2.47%, which is below the median of 3.55% for Sports accounts with 10K–100K followers, based on 248 accounts in the InstME index.
Followers leave about one comment for every 61 likes — an audience that mostly engages through likes.
Video content averages 13.7K views — 1.0× the follower count, a sign posts regularly travel beyond the existing audience.
Umassbasketball currently publishes less than one post per week.
| Metric | Umassbasketball | Cohort median |
|---|---|---|
| Engagement rate | 2.47% | 3.55% |
| Average likes | 327 | 1,090 |
| Average comments | 5 | 30 |
| Posts per week | 0.26 | 0.47 |
Median values from 248 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 16, 2026
Umassbasketball has 13,453 followers on Instagram (13.5K) as of Jul 16, 2026.
Umassbasketball's engagement rate is 2.47%, calculated from average likes and comments per post relative to followers. That is below the median of 3.55% for Sports accounts with 10K–100K followers in the InstME index.
Posts by Umassbasketball average 327 likes and 5 comments.
Umassbasketball posts less than once a week on average.
Umassbasketball is registered as a business account on Instagram.
2,886
5
Avg Views
13,670
Posts / Week
0.26
Growth Score
49.4 / 100
Followers
24K
Engagement
0.73%
