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On Instagram, ÚLTIMA HORA COL is a verified Media/news company brand based in Colombia with an audience of 2.1M. ÚLTIMA HORA COL has shared 45,070 posts to date, currently around 84 posts a week. Engagement runs at 0.46%, or about 9,187 likes and 400 comments per post.
With 2.1M followers across 45,070 posts, Ultimahoracol is one of the Media/news company accounts tracked in the InstME index.
Typical engagement for Ultimahoracol runs to 9,187 likes and 400 comments a post, one interaction per 217 followers.
The audience comments once per 23 likes on average, a healthy amount of conversation.
Over recent weeks, Ultimahoracol has published about 84 posts per week, more than one per day.
Ultimahoracol keeps its following list short (46) relative to 2.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$7,300–$13,000
Based on 2.1M followers and a 0.46% engagement rate, a single sponsored post by Ultimahoracol is worth an estimated $7,300–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Ultimahoracol | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 1.02% |
| Average likes | 9,187 | 25,711 |
| Average comments | 400 | 376 |
| Posts per week | 84 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ultimahoracol | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 1.3% |
| Average likes | 9,187 | 41,930 |
| Average comments | 400 | 771 |
| Posts per week | 84 | 1.43 |
Median values from 40 accounts in Colombia with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
ÚLTIMA HORA COL is a verified media/news company brand based in Colombia on Instagram, with 2.1M followers.
ÚLTIMA HORA COL posts on Instagram as @ultimahoracol.
ÚLTIMA HORA COL has 2,076,411 followers on Instagram (2.1M) as of Sep 10, 2026.
ÚLTIMA HORA COL's engagement rate is 0.46%, calculated from average likes and comments per post relative to followers.
Posts by ÚLTIMA HORA COL average 9,187 likes and 400 comments.
ÚLTIMA HORA COL posts about 84 times per week on average.
ÚLTIMA HORA COL is registered as a business account on Instagram and is verified.
ÚLTIMA HORA COL is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 45,070 posts.
ÚLTIMA HORA COL's profile places the account in Colombia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
400
Engagement
2.42%
Yes. ÚLTIMA HORA COL carries the blue verified badge on Instagram.
A sponsored post from ÚLTIMA HORA COL is estimated at $7,300 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
