Making self-expression comfortable for all. Feels like UGG.
Followers
2.4M
Following
243
Total Posts
Engagement Rate
0.64%
Avg Likes
15,278
Avg Comments
UGG® is a verified Clothing (Brand) brand. The account has built 2.4M followers on Instagram. UGG® has shared 5,517 posts to date, currently less than one post a week. Posts average 15,278 likes and 94 comments, an engagement rate of 0.64%.
Ugg is a Clothing (Brand) account on Instagram with 2.4M followers and 5,517 published posts.
Ugg's average post pulls 15,278 likes and 94 comments, roughly one interaction per 156 followers.
Roughly one in 162 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Ugg sits at less than one post per week.
With 2.4M followers but only 243 accounts followed back, Ugg shows the ratio of a well-established account.
Estimated sponsored-post value
$8,400–$16,000
Based on 2.4M followers and a 0.64% engagement rate, a single sponsored post by Ugg is worth an estimated $8,400–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Ugg | Cohort median |
|---|---|---|
| Engagement rate | 0.64% | 1.02% |
| Average likes | 15,278 | 25,711 |
| Average comments | 94 | 376 |
| Posts per week | 0.29 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
UGG® is a verified clothing (brand) brand on Instagram, with 2.4M followers.
UGG® posts on Instagram as @ugg.
UGG® has 2,392,866 followers on Instagram (2.4M) as of Jul 15, 2026.
UGG®'s engagement rate is 0.64%, calculated from average likes and comments per post relative to followers.
Posts by UGG® average 15,278 likes and 94 comments.
UGG® posts less than once a week on average.
UGG® is registered as a business account on Instagram and is verified.
UGG® is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 5,517 posts.
Yes. UGG® carries the blue verified badge on Instagram.
A sponsored post from UGG® is estimated at $8,400 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,517
94
Posts / Week
0.29
Growth Score
12.8 / 100
Follower Ratio
9847.2×
Engagement
0.16%
