The official Instagram account of #ThisMorning! Tune in weekdays from 10am on ITV1, ITVX and STV. T&Cs are at itv.com/participation.
Followers
3M
Following
123
Total Posts
Engagement Rate
0.43%
Avg Likes
12,230
Avg Comments
With 3M followers across 11,671 posts, Thismorning is one of the Art accounts tracked in the InstME index.
Thismorning has an engagement rate of 0.43%, which is in the bottom quarter (median: 1.39%) for Art accounts with over 1M followers, based on 720 accounts in the InstME index.
Followers leave about one comment for every 19 likes — an unusually discussion-heavy audience.
Thismorning currently publishes about 30 posts per week — more than one per day.
InstME's audience-quality checks score Thismorning at 100/100, with an estimated 0% low-quality or inactive followers — a strong signal of genuine reach.
The account follows just 123 others against 3M followers — a ratio typical of established creators and brands.
| Metric | Thismorning | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 1.39% |
| Average likes | 12,230 | 36,874 |
| Average comments | 634 | 495 |
| Posts per week | 29.85 | 0.91 |
Median values from 720 Art accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 11, 2026
Thismorning has 2,963,064 followers on Instagram (3M) as of Jul 11, 2026.
Thismorning's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.39%) for Art accounts with over 1M followers in the InstME index.
Posts by Thismorning average 12,230 likes and 634 comments.
Thismorning posts about 30 times per week on average.
InstME's audience-quality analysis estimates about 0% of Thismorning's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Thismorning is registered as a business account on Instagram and is verified.
11,671
634
Avg Views
0
Posts / Week
29.85
Growth Score
8.6 / 100
3.9M
Engagement
1.71%
