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On Instagram, This Is Money is a verified Media/news company creator with an audience of 24.7K. The account has published 621 posts, currently less than one post a week. Engagement runs at 42.44%, or about 10,222 likes and 259 comments per post.
Thisismoney operates a Media/news company account on Instagram, pairing 24.7K followers with 621 posts.
Thisismoney's posts draw around 10,222 likes and 259 comments each, close to one interaction for every 2 followers.
For roughly every 39 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Thisismoney has published less than one post per week.
Thisismoney keeps its following list short (12) relative to 24.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$350–$640
Based on 24.7K followers and a 42.44% engagement rate, a single sponsored post by Thisismoney is worth an estimated $350–$640. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Thisismoney | Cohort median |
|---|---|---|
| Engagement rate | 42.44% | 1.45% |
| Average likes | 10,222 | 339 |
| Average comments | 259 | 18 |
| Posts per week | 0.38 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
This Is Money is a verified media/news company creator on Instagram, with 24.7K followers.
This Is Money posts on Instagram as @thisismoney.
This Is Money has 24,698 followers on Instagram (24.7K) as of Jul 16, 2026.
This Is Money's engagement rate is 42.44%, calculated from average likes and comments per post relative to followers.
Posts by This Is Money average 10,222 likes and 259 comments.
This Is Money posts less than once a week on average.
This Is Money is registered as a creator account on Instagram and is verified.
This Is Money is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 621 posts.
Yes. This Is Money carries the blue verified badge on Instagram.
Total Posts
621
Avg Comments
259
Engagement
0.15%
A sponsored post from This Is Money is estimated at $350 to $640. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
