Luxury hotel in the heart of Birmingham, Michigan, outside Detroit Home of the @rugbygrille
Outreach This Creator For FreeThe Townsend Hotel is a Home & DIY brand based in United States. The account has built 10.6K followers on Instagram. The account has published 1,624 posts, currently around 2 posts a week. Posts average 3 likes and 1 comments, an engagement rate of 0.04%.
Thetownsendhotel is a Home & DIY account on Instagram with 10.6K followers and 1,624 published posts.
Compared with 1,345 other Home & DIY accounts with 10K–100K followers in the InstME index, Thetownsendhotel's 0.04% engagement rate is in the bottom quarter (median: 0.75%).
Lately Thetownsendhotel has been publishing about 2 posts per week.
At 46/100 on audience quality, Thetownsendhotel carries an estimated 45% low-quality or inactive followers, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$37–$69
Based on 10.6K followers and a 0.04% engagement rate, a single sponsored post by Thetownsendhotel is worth an estimated $37–$69. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thetownsendhotel | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.75% |
| Average likes | 3 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 2.26 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thetownsendhotel | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.55% |
| Average likes | 3 | 132 |
| Average comments | 1 | 7 |
| Posts per week | 2.26 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
The Townsend Hotel is a home & diy brand based in United States on Instagram, with 10.6K followers.
The Townsend Hotel posts on Instagram as @thetownsendhotel.
The Townsend Hotel has 10,560 followers on Instagram (10.6K) as of Sep 19, 2026.
The Townsend Hotel's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by The Townsend Hotel average 3 likes and 1 comments.
The Townsend Hotel posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 45% of The Townsend Hotel's followers are low-quality or inactive, giving an audience-quality score of 46/100.
The Townsend Hotel is registered as a business account on Instagram.
Total Posts
1,624
Avg Comments
1
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
1.49%
The Townsend Hotel is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,624 posts.
The Townsend Hotel's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Townsend Hotel is estimated at $37 to $69. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
