Timeless shawls for gifting, travel and everyday warmth Find us at TANGS @ Tang Plaza, Level 2 & River’s Edge Abode:
www.theordinary.coFollowers
33.8K
Following
1.2K
Total Posts
Engagement Rate
0.19%
Avg Likes
20
Avg Comments
Theordinaryco has built an audience of 33.8K followers on Instagram over 3,327 posts as a Travel account.
Compared with 1,184 other Travel accounts with 10K–100K followers in the InstME index, Theordinaryco's 0.19% engagement rate is in the bottom quarter (median: 1.31%).
Video posts from Theordinaryco average 3.1K views.
Recent posting activity averages less than one post per week.
| Metric | Theordinaryco | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1.31% |
| Average likes | 20 | 288 |
| Average comments | 44 | 16 |
| Posts per week | 0.93 | 0.42 |
Median values from 1,184 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Theordinaryco has 33,834 followers on Instagram (33.8K) as of Jul 15, 2026.
Theordinaryco's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.31%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Theordinaryco average 20 likes and 44 comments.
Theordinaryco posts less than once a week on average.
Theordinaryco is registered as a business account on Instagram.
3,327
44
Avg Views
3,057
Posts / Week
0.93
Growth Score
3.8 / 100
29.3K
Engagement
2.94%
