The Greatest of All Time
Followers
1.9M
Following
32
Total Posts
Engagement Rate
2.67%
Avg Likes
49,604
Avg Comments
Thenotoriousbig is a business account on Instagram with 1.9M followers and 1,014 published posts.
On average, Thenotoriousbig's posts earn 49,604 likes and 858 comments, about one interaction per 37 followers.
The comment-to-like ratio works out to one comment per 58 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 32 others against 1.9M followers — a ratio typical of established creators and brands.
| Metric | Thenotoriousbig | Cohort median |
|---|---|---|
| Engagement rate | 2.67% | 1.04% |
| Average likes | 49,604 | 27,441 |
| Average comments | 858 | 386 |
| Posts per week | 0.41 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Thenotoriousbig has 1,889,989 followers on Instagram (1.9M) as of Jul 15, 2026.
Thenotoriousbig's engagement rate is 2.67%, calculated from average likes and comments per post relative to followers.
Posts by Thenotoriousbig average 49,604 likes and 858 comments.
Thenotoriousbig posts less than once a week on average.
Thenotoriousbig is registered as a business account on Instagram and is verified.
1,014
858
Avg Views
0
Posts / Week
0.41
Growth Score
53.4 / 100
Engagement
0.77%
