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@theknot profile image

30 years of “I do,” all the perks for you Join the millions of couples that have planned with us Get started in The Knot app ⬇️

theknotweddingplanner.onelink.me/abm5/theknotsocial

Followers

1.7M

Following

2.1K

Total Posts

11,701

Engagement & Performance

Engagement Rate

0.08%

Avg Likes

1,416

Avg Comments

39

Avg Views

0

Posts / Week

16.02

Growth Score

1.6 / 100

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Data last updated: Apr 24, 2026

How engagement rate is calculated

Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.

How to improve Instagram engagement

Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.