The Voice of Surf and Outdoors 🌊 | ⛰
Followers
407.4K
Following
3.3K
Total Posts
Engagement Rate
0.09%
Avg Likes
331
Avg Comments
The Inertia runs a verified Media/news company brand account with 407.4K followers on Instagram. To date The Inertia has posted 14,715 times, currently around 9 posts a week. Engagement runs at 0.09%, or about 331 likes and 36 comments per post.
As a Media/news company account, Theinertia reaches 407.4K followers on Instagram across 14,715 published posts.
Across recent posts, Theinertia picks up 331 likes and 36 comments on average, one interaction per 1,111 followers.
The comment-to-like ratio works out to one comment per 9 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 9 posts per week, more than one per day.
The account follows just 3,268 others against 407.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,400–$2,600
Based on 407.4K followers and a 0.09% engagement rate, a single sponsored post by Theinertia is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Theinertia | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.25% |
| Average likes | 331 | 2,985 |
| Average comments | 36 | 73 |
| Posts per week | 9.06 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
The Inertia is a verified media/news company brand on Instagram, with 407.4K followers.
The Inertia posts on Instagram as @theinertia.
The Inertia has 407,356 followers on Instagram (407.4K) as of Jul 9, 2026.
The Inertia's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by The Inertia average 331 likes and 36 comments.
The Inertia posts about 9 times per week on average.
The Inertia is registered as a business account on Instagram and is verified.
The Inertia is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 14,715 posts.
Yes. The Inertia carries the blue verified badge on Instagram.
14,715
36
Posts / Week
9.06
Growth Score
1.8 / 100
Follower Ratio
124.6×
0.18%
A sponsored post from The Inertia is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
