-Queens Natives📍 -Road & Street Cars 🚦 -Overland & 4x4 Rigs ⛰ -Exceptional Service & Parts 🔧 -Organically Grown 🍃 -The shop that goes places 👌
Outreach This Creator For FreeReaching 29.4K followers on Instagram, The Custom Shop NYC ⚙️ is an Automotive brand based in United States. To date The Custom Shop NYC ⚙️ has posted 5,680 times, currently around 3 posts a week. Posts average 203 likes and 24 comments, an engagement rate of 0.77%.
Thecustomshopnyc operates an Automotive account on Instagram, pairing 29.4K followers with 5,680 posts.
Against 3,742 Automotive accounts with 10K–100K followers in the InstME index, Thecustomshopnyc's 0.77% engagement rate lands below the median of 1.3%.
The like-to-comment split is roughly 8 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Thecustomshopnyc has published about 3 posts per week.
InstME's audience-quality checks score Thecustomshopnyc at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$100–$190
Based on 29.4K followers and a 0.77% engagement rate, a single sponsored post by Thecustomshopnyc is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thecustomshopnyc | Cohort median |
|---|---|---|
| Engagement rate | 0.77% | 1.3% |
| Average likes | 203 | 330 |
| Average comments | 24 | 12 |
| Posts per week | 3.16 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thecustomshopnyc | Cohort median |
|---|---|---|
| Engagement rate | 0.77% | 1.01% |
| Average likes | 203 | 256 |
| Average comments | 24 | 10 |
| Posts per week | 3.16 | 0.71 |
Median values from 856 Automotive accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Custom Shop NYC ⚙️ is a automotive brand based in United States on Instagram, with 29.4K followers.
The Custom Shop NYC ⚙️ posts on Instagram as @thecustomshopnyc.
The Custom Shop NYC ⚙️ has 29,443 followers on Instagram (29.4K) as of Jul 16, 2026.
The Custom Shop NYC ⚙️'s engagement rate is 0.77%, calculated from average likes and comments per post relative to followers. That is below the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by The Custom Shop NYC ⚙️ average 203 likes and 24 comments.
The Custom Shop NYC ⚙️ posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 5% of The Custom Shop NYC ⚙️'s followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
5,680
Avg Comments
24
Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Engagement
0.92%
ЗАКАЗ-ПРОДАЖА-РЕАЛИЗАЦИЯ АВТО-ИГРАЕМ НА АУКЦИОНАХ США
@autobank.md
Followers
85.2K
Engagement
0.07%
The Custom Shop NYC ⚙️ is registered as a business account on Instagram.
The Custom Shop NYC ⚙️ is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 5,680 posts.
The Custom Shop NYC ⚙️'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Custom Shop NYC ⚙️ is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
