📍Upper East - 311 E 81st 📍Upper West - 2206 Broadway ⏰ Mon- Sat 12-7 pm, Sun 12-6 pm @niche.charms By @nycnichole 💕 All sales final ⬇️ Shop online
thenicheshop.coFollowers
37.3K
Following
1.5K
Total Posts
Engagement Rate
0.12%
Avg Likes
44
Avg Comments
The.niche.shop is a Home & DIY account on Instagram with 37.3K followers and 2,308 published posts.
The.niche.shop has an engagement rate of 0.12%, which is in the bottom quarter (median: 0.94%) for Home & DIY accounts with 10K–100K followers, based on 278 accounts in the InstME index.
Followers leave about one comment for every 41 likes — a healthy amount of conversation.
Video posts from The.niche.shop average 2.3K views.
The.niche.shop currently publishes about 2 posts per week.
| Metric | The.niche.shop | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.94% |
| Average likes | 44 | 258 |
| Average comments | 1 | 11 |
| Posts per week | 2.1 | 1.24 |
Median values from 278 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
The.niche.shop has 37,269 followers on Instagram (37.3K) as of Jul 15, 2026.
The.niche.shop's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.94%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by The.niche.shop average 44 likes and 1 comments.
The.niche.shop posts about 2 times per week on average.
The.niche.shop is registered as a business account on Instagram.
2,308
1
Avg Views
2,307
Posts / Week
2.1
Growth Score
2.4 / 100
Followers
106K
Engagement
0.28%
