Followers
2.2M
Following
1.9K
Total Posts
Engagement Rate
1.03%
Avg Likes
22,867
Avg Comments
Reaching 2.2M followers on Instagram, Sports Illustrated is a verified Media/news company brand. To date Sports Illustrated has posted 36,671 times, currently around 1 post a week. Engagement runs at 1.03%, or about 22,867 likes and 210 comments per post.
With 2.2M followers across 36,671 posts, Sportsillustrated is one of the Media/news company accounts tracked in the InstME index.
Sportsillustrated's posts draw around 22,867 likes and 210 comments each, close to one interaction for every 97 followers.
For roughly every 109 likes there is one comment, an audience that mostly engages through likes.
Over recent weeks, Sportsillustrated has published about one post per week.
Sportsillustrated keeps its following list short (1,858) relative to 2.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$8,100–$15,000
Based on 2.2M followers and a 1.03% engagement rate, a single sponsored post by Sportsillustrated is worth an estimated $8,100–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Sportsillustrated | Cohort median |
|---|---|---|
| Engagement rate | 1.03% | 1.02% |
| Average likes | 22,867 | 25,711 |
| Average comments | 210 | 376 |
| Posts per week | 1.32 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Sports Illustrated is a verified media/news company brand on Instagram, with 2.2M followers.
Sports Illustrated posts on Instagram as @sportsillustrated.
Sports Illustrated has 2,233,529 followers on Instagram (2.2M) as of Apr 23, 2026.
Sports Illustrated's engagement rate is 1.03%, calculated from average likes and comments per post relative to followers.
Posts by Sports Illustrated average 22,867 likes and 210 comments.
Sports Illustrated posts about 1 time per week on average.
Sports Illustrated is registered as a business account on Instagram and is verified.
Sports Illustrated is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 36,671 posts.
Yes. Sports Illustrated carries the blue verified badge on Instagram.
36,671
210
Posts / Week
1.32
Growth Score
20.6 / 100
Follower Ratio
1202.1×
0.18%
A sponsored post from Sports Illustrated is estimated at $8,100 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
