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Southwest Airlines

@southwestair

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We run on #SouthwestHeart Find a new way to vacay @getaways Got a cool picture from flying? Share it using #swapic!

swa.is/LinkOptions

Followers

1.2M

Following

833

Total Posts

2,830

Engagement & Performance

Engagement Rate

0.64%

Avg Likes

7,678

Avg Comments

117

Avg Views

52,703

Posts / Week

7

Growth Score

12.8 / 100

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Data last updated: Apr 5, 2026

How engagement rate is calculated

Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.

How to improve Instagram engagement

Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.