Classic, coastal, authentic apparel built with a purpose
Followers
186.8K
Following
676
Total Posts
Engagement Rate
0.26%
Avg Likes
487
Avg Comments
Reaching 186.8K followers on Instagram, Southern Tide is a verified Clothing (Brand) brand based in United States. The account has published 3,225 posts, currently around 3 posts a week. Engagement runs at 0.26%, or about 487 likes and 5 comments per post.
Southerntide's Instagram presence spans 3,225 posts and 186.8K followers, profiling it as a Clothing (Brand) account.
A typical post by Southerntide collects about 487 likes and 5 comments, roughly one interaction for every 380 followers.
The audience comments once per 106 likes on average, an audience that mostly engages through likes.
Over recent weeks, Southerntide has published about 3 posts per week.
Southerntide follows only 676 accounts while being followed by 186.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$650–$1,200
Based on 186.8K followers and a 0.26% engagement rate, a single sponsored post by Southerntide is worth an estimated $650–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Southerntide | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 1.25% |
| Average likes | 487 | 2,985 |
| Average comments | 5 | 73 |
| Posts per week | 3.06 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Southerntide | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.86% |
| Average likes | 487 | 2,003 |
| Average comments | 5 | 56 |
| Posts per week | 3.06 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Southern Tide is a verified clothing (brand) brand based in United States on Instagram, with 186.8K followers.
Southern Tide posts on Instagram as @southerntide.
Southern Tide has 186,827 followers on Instagram (186.8K) as of Aug 9, 2026.
Southern Tide's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers.
Posts by Southern Tide average 487 likes and 5 comments.
Southern Tide posts about 3 times per week on average.
Southern Tide is registered as a business account on Instagram and is verified.
Southern Tide is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 3,225 posts.
Southern Tide's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,225
5
Posts / Week
3.06
Growth Score
5.2 / 100
Follower Ratio
276.4×
Engagement
0.16%
Yes. Southern Tide carries the blue verified badge on Instagram.
A sponsored post from Southern Tide is estimated at $650 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
