Followers
581.3K
Following
33
Total Posts
Engagement Rate
0.88%
Avg Likes
5,062
Avg Comments
Reaching 581.3K followers on Instagram, Sony Pics at Home is a verified Home & DIY brand. To date Sony Pics at Home has posted 5,710 times, currently around 26 posts a week. Posts average 5,062 likes and 32 comments, an engagement rate of 0.88%.
Sonypicsathome shows up in the InstME index as a Home & DIY account, 581.3K followers, 5,710 posts.
Sonypicsathome has an engagement rate of 0.88%, which is above the median of 0.63% for Home & DIY accounts with 100K–1M followers, based on 436 accounts in the InstME index.
The like-to-comment split is roughly 158 to one, indicating an audience that mostly engages through likes.
Sonypicsathome currently publishes about 26 posts per week, more than one per day.
Sonypicsathome follows only 33 accounts while being followed by 581.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,000–$3,800
Based on 581.3K followers and a 0.88% engagement rate, a single sponsored post by Sonypicsathome is worth an estimated $2,000–$3,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Sonypicsathome | Cohort median |
|---|---|---|
| Engagement rate | 0.88% | 0.63% |
| Average likes | 5,062 | 1,415 |
| Average comments | 32 | 30 |
| Posts per week | 26.18 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Sony Pics at Home is a verified home & diy brand on Instagram, with 581.3K followers.
Sony Pics at Home posts on Instagram as @sonypicsathome.
Sony Pics at Home has 581,344 followers on Instagram (581.3K) as of Jul 15, 2026.
Sony Pics at Home's engagement rate is 0.88%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Sony Pics at Home average 5,062 likes and 32 comments.
Sony Pics at Home posts about 26 times per week on average.
Sony Pics at Home is registered as a business account on Instagram and is verified.
Sony Pics at Home is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,710 posts.
Yes. Sony Pics at Home carries the blue verified badge on Instagram.
5,710
32
Posts / Week
26.18
Growth Score
17.6 / 100
Follower Ratio
17616.5×
Engagement
0.32%
A sponsored post from Sony Pics at Home is estimated at $2,000 to $3,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
