Every one has a story. What’s yours? Designed and built in the Peak District #SonderBikes
Outreach This Creator For FreeFollowers
18.3K
Following
290
Total Posts
Engagement Rate
0.3%
Avg Likes
52
Avg Comments
Sonder is a Bicycle Shop brand on Instagram, tracked in the InstME index with 18.3K followers. The account has published 1,438 posts, currently less than one post a week. Posts average 52 likes and 3 comments, an engagement rate of 0.3%.
The Bicycle Shop account Sonderbikes has posted 1,438 times on Instagram and drawn 18.3K followers.
Benchmarked against accounts with 10K–100K followers, the 0.3% engagement rate Sonderbikes posts is in the bottom 21%.
The comment-to-like ratio works out to one comment per 18 likes, pointing to an unusually discussion-heavy audience.
Lately Sonderbikes has been publishing less than one post per week.
Audience-quality analysis puts Sonderbikes at 82/100; roughly 15% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$64–$120
Based on 18.3K followers and a 0.3% engagement rate, a single sponsored post by Sonderbikes is worth an estimated $64–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Bicycle Shop
| Metric | Sonderbikes | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 1.45% |
| Average likes | 52 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 0.16 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Sonder is a bicycle shop brand on Instagram, with 18.3K followers.
Sonder posts on Instagram as @sonderbikes.
Sonder has 18,251 followers on Instagram (18.3K) as of Jul 16, 2026.
Sonder's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers.
Posts by Sonder average 52 likes and 3 comments.
Sonder posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of Sonder's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Sonder is registered as a business account on Instagram.
Sonder is categorized as a bicycle shop account in the InstME index, based on the profile's bio and Instagram category across 1,438 posts.
A sponsored post from Sonder is estimated at $64 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,438
3
Posts / Week
0.16
Growth Score
6 / 100
ER Rank
21th
Engagement
15.43%
