Japanese Camping Brand Founded in 1958. Apparel and gear designed in Japan.
Followers
178.6K
Following
448
Total Posts
Engagement Rate
0.1%
Avg Likes
168
Avg Comments
Snow Peak USA is a verified Outdoor & Sporting Goods Company brand on Instagram based in United States, tracked in the InstME index with 178.6K followers. The account has published 4,407 posts, currently around 6 posts a week. Engagement runs at 0.1%, or about 168 likes and 3 comments per post.
Snowpeakusa has built an audience of 178.6K followers on Instagram over 4,407 posts as an Outdoor & Sporting Goods Company account.
Snowpeakusa posts in the bottom 11% for its size: a 0.1% engagement rate against accounts with 100K–1M followers in the InstME index.
Followers weigh in with a comment about every 65 likes, an audience that mostly engages through likes.
Recent posting activity averages about 6 posts per week.
Snowpeakusa comes in at 76/100 for audience quality, with 20% of followers estimated low-quality or inactive, a solid result.
The account follows just 448 others against 178.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$620–$1,200
Based on 178.6K followers and a 0.1% engagement rate, a single sponsored post by Snowpeakusa is worth an estimated $620–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Outdoor & Sporting Goods Company
| Metric | Snowpeakusa | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.25% |
| Average likes | 168 | 2,985 |
| Average comments | 3 | 73 |
| Posts per week | 5.98 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Snowpeakusa | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.86% |
| Average likes | 168 | 2,003 |
| Average comments | 3 | 56 |
| Posts per week | 5.98 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Snow Peak USA is a verified outdoor & sporting goods company brand based in United States on Instagram, with 178.6K followers.
Snow Peak USA posts on Instagram as @snowpeakusa.
Snow Peak USA has 178,551 followers on Instagram (178.6K) as of Jul 9, 2026.
Snow Peak USA's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Snow Peak USA average 168 likes and 3 comments.
Snow Peak USA posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 20% of Snow Peak USA's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Snow Peak USA is registered as a business account on Instagram and is verified.
Snow Peak USA is categorized as an outdoor & sporting goods company account in the InstME index, based on the profile's bio and Instagram category across 4,407 posts.
4,407
3
Posts / Week
5.98
Growth Score
2 / 100
ER Rank
11th
Engagement
0.66%
Snow Peak USA's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Snow Peak USA carries the blue verified badge on Instagram.
A sponsored post from Snow Peak USA is estimated at $620 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
