New Zealand music website covering local and global track releases, interviews, and features. Sniff it out before others do. dan@sniffers.co.nz
linktr.ee/sniffersmagFollowers
23.1K
Following
1K
Total Posts
Engagement Rate
6.45%
Avg Likes
1,478
Avg Comments
With 23.1K followers across 1,420 posts, Sniffersmag is one of the Music accounts tracked in the InstME index.
Compared with 6,176 other Music accounts with 10K–100K followers in the InstME index, Sniffersmag's 6.45% engagement rate is above the median of 2.65%.
The comment-to-like ratio works out to one comment per 104 likes, pointing to an audience that mostly engages through likes.
Video posts average 6K views, reaching roughly 26% of Sniffersmag's follower base per post.
Recent posting activity averages less than one post per week.
| Metric | Sniffersmag | Cohort median |
|---|---|---|
| Engagement rate | 6.45% | 2.65% |
| Average likes | 1,478 | 594 |
| Average comments | 14 | 39 |
| Posts per week | 0.06 | 0.33 |
Median values from 6,176 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 16, 2026
Sniffersmag has 23,125 followers on Instagram (23.1K) as of Jul 16, 2026.
Sniffersmag's engagement rate is 6.45%, calculated from average likes and comments per post relative to followers. That is above the median of 2.65% for Music accounts with 10K–100K followers in the InstME index.
Posts by Sniffersmag average 1,478 likes and 14 comments.
Sniffersmag posts less than once a week on average.
Sniffersmag is registered as a business account on Instagram.
1,420
14
Avg Views
5,971
Posts / Week
0.06
Growth Score
100 / 100
24.1K
Engagement
5.31%
