Time Well Made. Watches, leather & objects that earn their place. Built & designed in Detroit.
Followers
250.8K
Following
710
Total Posts
Engagement Rate
0.07%
Avg Likes
175
Avg Comments
On Instagram, Shinola is a verified Retail company brand based in United States with an audience of 250.8K. To date Shinola has posted 4,834 times, currently around 3 posts a week. Posts average 175 likes and 11 comments, an engagement rate of 0.07%.
On Instagram, Shinola runs a Retail company account that has published 4,834 posts and gathered 250.8K followers.
Typical engagement for Shinola runs to 175 likes and 11 comments a post, one interaction per 1,350 followers.
The audience comments once per 16 likes on average, an unusually discussion-heavy audience.
Shinola keeps a posting cadence of about 3 posts per week.
Shinola follows only 710 accounts while being followed by 250.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$880–$1,600
Based on 250.8K followers and a 0.07% engagement rate, a single sponsored post by Shinola is worth an estimated $880–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Retail company
| Metric | Shinola | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.25% |
| Average likes | 175 | 2,985 |
| Average comments | 11 | 73 |
| Posts per week | 3.33 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Shinola | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.86% |
| Average likes | 175 | 2,003 |
| Average comments | 11 | 56 |
| Posts per week | 3.33 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Shinola is a verified retail company brand based in United States on Instagram, with 250.8K followers.
Shinola has 250,754 followers on Instagram (250.8K) as of Jul 9, 2026.
Shinola's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Shinola average 175 likes and 11 comments.
Shinola posts about 3 times per week on average.
Shinola is registered as a business account on Instagram and is verified.
Shinola is categorized as a retail company account in the InstME index, based on the profile's bio and Instagram category across 4,834 posts.
Shinola's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Shinola carries the blue verified badge on Instagram.
4,834
11
Posts / Week
3.33
Growth Score
1.4 / 100
Follower Ratio
353.2×
Engagement
0%
A sponsored post from Shinola is estimated at $880 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
