The official account for @HelloKitty and Friends! 🌈💕✨ Tap to shop and explore more 🛍 ⤵
linkin.bio/sanrioFollowers
3.8M
Following
269
Total Posts
Engagement Rate
0.82%
Avg Likes
31,254
Avg Comments
With 3.8M followers across 5,507 posts, Sanrio is one of the Travel accounts tracked in the InstME index.
Sanrio has an engagement rate of 0.82%, which is in line with the median of 0.83% for Travel accounts with over 1M followers, based on 97 accounts in the InstME index.
Followers leave about one comment for every 341 likes — an audience that mostly engages through likes.
Sanrio currently publishes less than one post per week.
InstME's audience-quality checks score Sanrio at 100/100, with an estimated 0% low-quality or inactive followers — a strong signal of genuine reach.
The account follows just 269 others against 3.8M followers — a ratio typical of established creators and brands.
| Metric | Sanrio | Cohort median |
|---|---|---|
| Engagement rate | 0.82% | 0.83% |
| Average likes | 31,254 | 15,822 |
| Average comments | 92 | 231 |
| Posts per week | 0.67 | 0.97 |
Median values from 97 Travel accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
Sanrio has 3,803,168 followers on Instagram (3.8M) as of Jul 10, 2026.
Sanrio's engagement rate is 0.82%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.83% for Travel accounts with over 1M followers in the InstME index.
Posts by Sanrio average 31,254 likes and 92 comments.
Sanrio posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Sanrio's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Sanrio is registered as a business account on Instagram and is verified.
5,507
92
Avg Views
0
Posts / Week
0.67
Growth Score
16.4 / 100
Engagement
26.01%
