Followers
35.3K
Following
115
Total Posts
Engagement Rate
0.75%
Avg Likes
256
Avg Comments
ROWE MOTOR OIL is a verified Automotive brand on Instagram based in Germany, tracked in the InstME index with 35.3K followers. To date ROWE MOTOR OIL has posted 1,149 times, currently less than one post a week. Engagement runs at 0.75%, or about 256 likes and 7 comments per post.
Counting 35.3K followers and 1,149 posts, Rowemotoroilofficial sits in the InstME index as an Automotive account.
Compared with 3,742 other Automotive accounts with 10K–100K followers in the InstME index, Rowemotoroilofficial's 0.75% engagement rate is below the median of 1.3%.
Followers weigh in with a comment about every 37 likes, a healthy amount of conversation.
Rowemotoroilofficial's output runs to less than one post per week.
With 35.3K followers but only 115 accounts followed back, Rowemotoroilofficial shows the ratio of a well-established account.
Estimated sponsored-post value
$120–$230
Based on 35.3K followers and a 0.75% engagement rate, a single sponsored post by Rowemotoroilofficial is worth an estimated $120–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in Germany, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Rowemotoroilofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.75% | 1.3% |
| Average likes | 256 | 330 |
| Average comments | 7 | 12 |
| Posts per week | 0.78 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rowemotoroilofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.75% | 1.12% |
| Average likes | 256 | 331 |
| Average comments | 7 | 11 |
| Posts per week | 0.78 | 1.12 |
Median values from 37 Automotive accounts in Germany with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
ROWE MOTOR OIL is a verified automotive brand based in Germany on Instagram, with 35.3K followers.
ROWE MOTOR OIL posts on Instagram as @rowemotoroilofficial.
ROWE MOTOR OIL has 35,269 followers on Instagram (35.3K) as of Aug 30, 2026.
ROWE MOTOR OIL's engagement rate is 0.75%, calculated from average likes and comments per post relative to followers. That is below the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by ROWE MOTOR OIL average 256 likes and 7 comments.
ROWE MOTOR OIL posts less than once a week on average.
ROWE MOTOR OIL is registered as a business account on Instagram and is verified.
ROWE MOTOR OIL is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 1,149 posts.
ROWE MOTOR OIL's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,149
7
Posts / Week
0.78
Growth Score
15 / 100
Last Post
2 days ago
Engagement
15.26%
Yes. ROWE MOTOR OIL carries the blue verified badge on Instagram.
A sponsored post from ROWE MOTOR OIL is estimated at $120 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
