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shop.hersheys.com/our-brands/reeses/034000458134.htmlFollowers
498.2K
Following
61
Total Posts
Engagement Rate
0.22%
Avg Likes
982
Avg Comments
Reeses is a business account on Instagram with 498.2K followers and 533 published posts.
An engagement rate of 0.22% puts Reeses in the bottom 19% for accounts with 100K–1M followers tracked by InstME.
The comment-to-like ratio works out to one comment per 8 likes, pointing to an unusually discussion-heavy audience.
Video posts from Reeses average 12.2K views.
Recent posting activity averages about 9 posts per week — more than one per day.
Audience-quality analysis puts Reeses at 100/100; roughly 0% of followers look low-quality or inactive — a strong signal of genuine reach.
The account follows just 61 others against 498.2K followers — a ratio typical of established creators and brands.
| Metric | Reeses | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 1.31% |
| Average likes | 982 | 3,232 |
| Average comments | 128 | 79 |
| Posts per week | 9.43 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 5, 2026
Reeses has 498,214 followers on Instagram (498.2K) as of Apr 5, 2026.
Reeses's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers.
Posts by Reeses average 982 likes and 128 comments.
Reeses posts about 9 times per week on average.
InstME's audience-quality analysis estimates about 0% of Reeses's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Reeses is registered as a business account on Instagram and is verified.
533
128
Avg Views
12,225
Posts / Week
9.43
Growth Score
4.4 / 100
Followers
1.5M
Engagement
0.3%
